McDonald Real Estate Launches McDonald TV

With Technology emerging as a key player in the property hunt and tech-savvy house-hunters using the latest technology to help find their dream home, it’s no surprise that new research has revealed more than 50% of Victorians currently looking for property are using a smartphone or similar technology in their search.

The Future of Property Hunting report completed for shows more than one-third of Victorian house-hunters are keen for virtual and 3D tours of properties on the market.

It also revealed a growing demand for hi-tech ways of navigating the property market, with Gen Y leading the charge with 30% of Gen Y monitoring the market or thinking about buying, compared with 25% of Gen X and 14% of Baby Boomers.

To capitalise on society’s obsession with instant gratification and Gen Y’s growing interest in the property market, McDonald Real Estate is pleased to launch McDonald TV.

Via our partnership with Orion Media – a leading online digital media company with film studios in Australia and the United States – McDonald TV is bringing world first technology to Melbourne via “Koozzoo” property videos. Koozzoos are taking mobile technology, video content and internet marketing to new levels, turning high resolution property photos into broadcast quality video content.

“Complete with a professional presenter and special effects straight out of a Hollywood production studio, the Koozzoo videos are amazing and effectively a 90 second television commercial for your home” commented Le Hoa Wysham, Managing Director, McDonald Real Estate.

Michael Choi, Director of our Aspendale Gardens office, agrees. “The best part of these videos is that they have so many applications online. They can be uploaded to any property related websites, sent to and viewed on smart phones, emailed to our Sales Consultant’s client databases, shown on the LCD screens outside our company offices – plus vendors can load them onto their own personal Facebook or Twitter pages and email them to family and friends. The opportunities to maximise exposure of our client’s homes are endless”.

McDonald Real Estate is committed to strive to get the best possible result for our clients by marketing their homes in the most effective manner possible.

If you are about to put your home on the market, check out McDonald TV on our homepage and see what the fuss is all about!